TapIn - Trusted career advice, delivered on social


We Do

Leaders In Social Media & Gen Z Recruitment Marketing

Home to a talented team of creative strategists, content creators, Gen Z experts, and influencers in the industry. We help employers win the hearts of Gen Z on social media.

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Our Services

  • Social Media Content Creation & Management
  • Campus Event Management & Promotion
  • Gen Z Marketing Consultancy
  • Gen Z Influencer Marketing
  • Gen Z D&I Research
  • Creative Production

Attracting Gen-Z on social

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Attracting Gen Z on Social

So you’ve heard about Gen Z, you might have read a report or overheard someone in the office mentioning them but as a recruiter, you have no idea who they really are and how to get started attracting them. Fear not, this short guide will provide you with everything you need to know about Gen Z and how to attract and engage with them on social.

  • Find out how to get their attention on social
  • How to leverage social to attract them
  • Gain an exclusive insight into Gen Z culture
  • The importance of video in storytelling
  • Examples of types of content to create
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How To Win Big With Gen Z On Instagram

75% of Gen Z are now on Instagram, making it a non-negotiable if you want to attract and engage Gen Z talent in 2021 and beyond. This eBook It includes EVERYTHING we know about creating content that actually WORKS with Gen Z and building an engaging employer brand on Instagram. It’s our most comprehensive eBook yet, packed with ALL of our Instagram secrets, covering everything from how to optimise your page to what types of content Gen Z engage with best. Also included:

  • How to build and optimise an attractive IG page
  • Examples of the types of content that gets the highest engagement
  • How to build a Gen Z community on Instagram
  • How to post and how often to post for max engagement
  • BONUS Instagram content schedule example


Understand who you are. What do you stand for?


Brand awareness, engagement, new recruits.


Where is your audience? Harness appropriate platforms.


Reach Gen Z via our community & vast network of influencers.

Community Driven

Our influence extends to an audience of over 500k and is powered by over 1,000 micro and nano influencers in 90 universities across the UK. Our longstanding relationships with students, influencers and talent gives us unrivalled data and insights that empower our social strategies to give clients greater authenticity, hype and intrigue around their campaign

We believe community can be an incredible asset to employers looking for greater authenticity, hype and intrigue to their brand’s image.

Our Audience

A massive community of students, graduates, and influencers. We’re one of the largest video career publishers on all of social.


Our total views across
all of our influencers and pages

Lets Talk

If you’re an employer and want to find out how we could help you reach Gen Z and tell your authentic story, get in touch with us.

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