Q-Step, a £19.5 million programme designed to promote a step-change in quantitative social science training for students were looking for a creative campaign to drive awareness and interest to their new programme at the University of Manchester. Although they had interest they were looking for a partner who could help them connect with Gen Z and attract them to their programme.
Using a creative video campaign to target quantitative science students at the University of Manchester, we created 10 unique creatives telling the stories of 6 interns as they interned at 6 different organisations. We followed all 6 across their internships and delivered creative assets which took Gen Z on the journey with them. We were aiming to increase the profile of the Q-step programme and raise brand awareness across to students in the university and change student perceptions around pursuing a career in data and quantitative analysis.
We achieved great results across the board with the creative content receiving incredibly high feedback and approval from students. The content also drove the highest number of applications to the Q-Step programme they’ve ever had!
CTR to websites