The Royal Air Force, the United Kingdom's aerial warfare force and one of the largest graduate recruiters came to us seeking our expertise in attracting and appealing to Gen Z. They were challenged with low turnout at their campus events and a lack of appeal for their roles to Gen Z.
TapIn delivered a three-phased content and influencer campaign which led to an event activation (RAF Live), which drove 638 students across 19 universities across the country to the RAF’s on-campus talks. The campaign drove rapid awareness and sign-up to their RAF Live on campus presentations from October - November 2019. Through our approach we: Developed on the ground awareness of the talks amongst students which drove unique excitement, interest and conversation. We then developed deep and meaningful engagement with students which went beyond social media, creating an incredible opportunity for the RAF to communicate their EVP. We reached the right communities of students at scale, whilst building trust and support.
Through our campaign we managed to 6x attendance (compared to previous year), All hires made 4 months before application deadline, 1.3k clicks to website, 6 events had over 50% female attendees, 19 university talks delivered, 638 total attendees, 62% BAME Attendance across the campaign, Average of 34 student attendees at each university presentation, over 60k students reached online!
Students Reached Across Social Media